Europe’s creative elites came together in London this year for the Eurobest Award, the younger sibling of the Cannes Lions. As a Member of the jury in the healthcare section, Christoph Bohlender judged the best works in Europe in the categories Health and Wellness and Pharma.

To give it away: Europe’s healthcare creations belong to the best in the world — it’s worth taking a look beyond one‘s own nose at other countries for every health expert in Germany. Because we can still learn a lot, for example how to carry out highly relevant work that generates a large amount of PR for your brand in spite of restrictions.

Because that’s what’s exciting about really good ideas: the people — including doctors — start showing interest. There’s no need to yell for people to look at your brand or see your product — they ask for it themselves. And this increases image and brand value and the supply or demand — including at the doctor‘s.