A Different Dentist

The dentists from Dr. Wahler & Co. want to open additional offices alongside the three already existing ones. This requires new co-workers and new patients. Our campaign especially targets people under 25, who could potentially become patients or motivated co-workers, to apply for a job or come as a patient.


We‘ve broken through the conventionally rather conservatively aligned communication of dentists and developed a radio and print campaign that causes all of lower Franconia‘s jaw to drop. Colorful, loud and full of dark humor. And already able to air as a radio spot. The result: new patients and colleagues.