Many allergists think that rare allergens – as the name suggests – are rare.
The truth is different, because in reality rare allergens are everywhere.
They are in fact part of our everyday life.

So it’s time for a dose of rethinking among doctors. To bring this about, we developed an integrated campaign with a series of side-by-side visuals. Through the surprising juxtaposition of humans and nature, the visuals show how rare allergens are part of our lives.

The campaign was carried out through various media, from calendars to dispensing cards to sales folders.
This is how we got doctors to rethink.