SEX EDUCATION? TOUGH NUT!
The gynecologist Dr. Peter Kraus dares the wild ride.
As his alter ego, the Amniotic water captain, he takes unusual paths to reach young adults.
In bright colours and with popping illustrations, he dives into the waters of educational work
in school lectures and on social media.
The CI we developed runs like a continuous thread through all “channels”.
From the website to postcards and, of course, to the lifebuoys.
Lifebuoys? Yes, the amniotic water captain is prudent and also hands out condoms.
To prevent young students from shipwrecking on their first adventures.
It’s nice when a captain like this drops anchor in the classroom.