You can simply discuss products, or you can be be inspired by them. With the laptop meeting papers, created by children, we provide pediatricians with the newest data from TA top, which is well prepared for the future despite having been on the market for 20 years.

An additional benefit: The papers also include coloring pages for children.

Using the data, we’re developing a campaign visual for allergists and pediatricians that is reminiscent of a classic. The campaign hasn’t just been implemented in the meeting papers, but also in compartment displays and product information cards.