Now look at that: After successfully realizing the digital trade fair for the world’s sixth biggest eyewear manufacturer CHARMANT, we implement something worth seeing for their license brand ESPRIT: the ESPRIT Eyewear Event 2021.

The event aims at convincing opticians of the collections of optical glasses and sunglasses, which excite with their modern frames, colorful designs and high wearing comfort. To achieve that, we created the whole package: from the event name to online banners and invitations up to the platform for the digital fair.

We surprise opticians with live interviews with several product managers and ESPRIT designers, who give some insights into their creation process. To maintain personal contact with their clients, the sales representatives offer digital face-to-face sessions where prospective customers can ask further questions and directly place their orders.

Visitors can check out the trendy shaped frames and get a good impression of the interesting material mix with an implemented virtual reality tool as well as in several videos.

Adding up all these features allows customers to have a great fair experience even in distanced times like these.