Thüga is the biggest network of communal energy and water providers in Germany, with more than 100 affiliated public utilities and regional suppliers. Thüga’s goal is to ensure their partners’ competitiveness in the market and power the transition to sustainable energy solutions.
As the lead agency, our job is to design the entire brand appearance and corporate identity around the company’s future-oriented and fair approach: modern, harmonious and emotional.
The Thüga logo plays an important role in the brand‘s appearance: The white plus is a prominent and flexible design element used in all communication materials – from magazines and newsletters to ads and trade fair exhibition walls.
In accordance to Thüga’s partner-oriented approach, the new brand design includes noticeably more emotional imagery as well as all the means to get in touch with the company.